Shogakukan to halt 3 magazines

091026_gonenseiVarious reports out of Japan indicate that number one manga publisher Shogakukan will be suspending no less than 3 magazines: the variety magazines Shogaku Gonensei and Shogaku Rokunensei (literally “Elementary 5th Grade” and “Elementary 6th Grade”), and the girls’ manga magazine ChuChu.  All three will get the axe in the February to March time frame.  ChuChu was an offshoot of Ciao created in 2005, but Gonensei and Rokusei have much deeper pedigrees… both magazines began in 1922, at the very launch of the company, and both hosted major manga series such as Doraemon,  which was serialized in no less than 8 separate magazines at one time.  In more recent times, Gonensei and Rokusei (along with Yonensei [4th Grade]… yeah, they have magazines for every grade level) were home to the Pocket Monster (Pokemon) manga.

At the height of the magazines’ popularity in 1973 (right after both started serializing Doraemon), Gonensei had a circulation of 630,000, and Rokunensei enjoyed 460,000.  Current circulation numbers are roughly one-tenth of those highs, and their fall was attributed to video games and the internet.

Edit: here’s a news report in English.

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In this brief article about Kindle’s reception in Japan, Mainichi brings up an important point… if any e-Reader hopes to be dominant on the international scene, better support for graphics-heavy comics and their publishers is a must.  In Japan, manga is already available on all kinds of hand-held devices, from cell phones to portable game consoles.  Unless Amazon steps up its efforts to court manga publishers like Kodansha, it will not be competitive in that market.

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Japanese emoticons explained… for those of you who do not read manga.

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Okazu speaks with Morishima Akiko, yuri mangaka and frequent contributor to Yuri Hime magazine, about her work and inspirations.

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Missed it… AnimeOnDVD is looking for manga reviewers.  I only mention this with the hope of stacking their editorial team in our favor, nyahaha.

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Comics212′s Christopher Butcher takes a highly critical look at the Garret Boast interview, finding fault with the business plan and Boast’s decision to permit the interview in the first place.  The moment Shojoberry’s staff considers any kind of real distribution, they’ll become intimately acquainted with the realities that Butcher alludes to so brutally in his post.  But I guess it’s better for them to hear it from someone who’s straightforward, and to hear it now rather than after they make major commitments that cannot be easily undone.

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  1. Butcher mentions it briefly in his post, but I wanted to ask you what some of the rough factors are that go into a cover price?

    Sorry if that question mark doesn’t belong there, I wasn’t sure…

    Reply

    1. 1. Printing (because our print runs are low, we pay more per book than other manga publishers. Heck, everything is more expensive for us on a per-unit basis because of our lower print run. Economy of scale figures prominently in publishing.)
      2. Shipping (figure in extra shipping for books produced overseas)
      3. Storage (warehouse space rental, racks)
      4. Distributor/wholesale discount (roughly 15% of the cover price goes directly to distributor, another 45% to retailer. Publisher only keeps 40% or less)
      5. Inventory tax (unsold stock at the end of the year)
      6. Additional taxes (for example, books printed and shipped within Canada incur something like a VAT)
      7. Licensing/royalties (industry average is 7% for trade paperbacks. We actually pay our artist/licensors between 13 to 18%. Because we can)
      8. Production (translation [which we outsource], scanning, etc.)
      9. Production and office equipment (computers, scanners, software licenses, backup hard drives and DVDs)
      10. Advertising
      11. Miscellaneous expenditures, such as some books we must purchase from Japan, books we send to the media, books we send to Japan for the artists, year-end niceties for business partners, gratuities for UPS/FedEX/USPS.

      Left over=profit/instant ramen money/X-Box 360 points for Rock Band songs.

      Reply

      1. I should add, most of those costs will not disappear if we went digital only. E-books simply have a different set of costs. The one that weighs most on everyone’s minds right now is the cost of wireless delivery through cellphone networks. Amazon is rumored to be paying somewhere between 10 to 20 cents per MB transferred to the Kindle. Since graphics take up much more space than text, comics will cost more on the Kindle and nook. Just one of our Comic AG digital issues, if made available on the Kindle, would incur $5 in wireless transfer costs alone.

        In Japan, fierce competition and investment in network backbone has driven costs down. That’s not happening with the same speed in the US…

        Reply

        1. Ah, thanks for all that. It really gives me a much better idea of a lot of the problems with the Shojoberry plans and distribution and retail of digital print models in general.

          Retail pretty much takes a percentage cut considering the discount mark-up, right?

          Reply

          1. Like I said, it’s generally 45% of cover price. That’s why MSRP is such a tricky topic for publishers… there should be some room in that price for retailers to offer discounts occasionally.

            As for how that 45% break down for retailers, their cost of business includes rent, utilities, shipping (the distributor does not pay shipping to or fro), inventory tax, on top of employees and insurance and all that fun stuff.

            This is why all the online kids complaining about price when they have absolutely no idea what’s involved in the business is so cringe-inducing. Everybody is just barely getting by. Heck, a 5~8% profit on revenue qualifies as pretty damn good in this business.

  2. I was wondering how well were the shogakukan magazines that are being put on hiatus for a few motnsh how well were their sales import wise into U.S? or was it to do with shogakukan as a whole & not subscription rates?

    Reply

    1. Foreign export sales has nothing to do with this. The number of exports is minuscule, insignificant, not even a blip on the radar. (Or am I misunderstanding your question?)

      Reply

      1. I was wondering do you think big comics superior is still selling well or will this not effect their seinen magazines/tankubons?

        Reply

  3. I was wondering if there was moves as of late to minimize wholesale product? I purchase mainly through AAA Anime and love your products (they sell well, and often in batches in my experience) but since I cant get an answer through my service rep, is there still production runs for things such as please me mrs yuri, aqua bless etc…?

    Reply

    1. I’m terribly sorry. We’re not cutting back on wholesale. Retail is still our life blood!

      We’re behind on shipments to everyone. AAA will be restocked soon.

      Reply

  4. glad to hear guys, once you get situated on the restock can you let me know? I would love to put in a decent order.

    Reply